If you happen to’ve been concerned within the NFT sphere since 2021, chances are you’ll recall the formidable presence 0N1 Pressure as soon as commanded when it got here onto the scene that August. One of many first-ever true anime PFPs, it had a mean sale worth of over 6 ETH shortly after launch, in line with OpenSea. Nonetheless, following a interval of recognition, 0N1 Pressure skilled a gradual decline, with the challenge’s minimal worth languishing under 0.30 ETH throughout the summer time of 2022.
Rising from the 2022 hunch, 0N1 Pressure now embarks on a brand new chapter, bolstered by adjustments in its possession and management, a redefined roadmap, and the steadfast loyalty of its neighborhood. The ground just lately rallied 90 % to 1.1 ETH from Might 8 to Might 15 and now maintains a 1.5 ETH flooring on the time of writing.
The challenge is now setting its sights on a resurgence paying homage to the exceptional comeback story of Pudgy Penguins, with gross sales volumes surpassing $177 million.
A altering of the guard
The story of 0N1 Pressure’s resurrection begins in February 2023, when blockchain funding agency Outdated Customary Analysis (OFR) acquired the challenge from its earlier house owners: JR, IMCMPLX, Strawberry, CryptoSpaces, and LinkedEm. The brand new workforce boasts crypto veterans, together with former Binance CFO Wei Zhou and Yield Guild COO Colin Goltra.
OFR was based in late 2021 by Zhou and fellow ex-Binance govt Wayne Fu. In keeping with TechCrunch, it was valued at $100 million in 2022 and goals to uplift and develop tasks with long-term potential. In keeping with the workforce, 0N1 Pressure was one such challenge. Few tasks are as “groundbreaking and distinctive” as this one, they wrote in a February 25 Twitter thread.
Partnership with Horizen Labs
On Might 4, extra vital information got here for the 0N1 Pressure neighborhood. The workforce introduced a strategic partnership with Horizen Labs Ventures (HLV). The corporate has a good observe document, having beforehand collaborated with outstanding entities inside the Web3 house, together with Yuga Labs, ApeCoin DAO, The Sandbox, Jam Metropolis, Mud Protocol, and Animoca Manufacturers.
The collaboration goals to leverage HLV’s expertise advising profitable Web3 tasks and 0N1 Pressure’s capabilities in IP creation. The objective is to develop story-based options that cater to the evolving wants of the digital panorama in each web2 and Web3 environments.
In a Might 15 Twitter Area, 0N1 Pressure CEO Henry Finn (AKA Starlordy) emphasised that the partnership underscores its dedication to development and increasing its Web3 providing to its neighborhood. Additional, Zhou — the strategic advisor to 0N1 Pressure’s possession group — emphasised, “This partnership intends to create a novel expertise for the neighborhood by integrating HLV’s data and 0N1 Pressure’s strengths.”
Whereas there are tasks within the works that haven’t but been revealed, HLV said within the Twitter Area that considered one of them will likely be a rewards system for holders. Each Finn and Degentraland, who heads Web3 technique for HLV, hinted at an off-chain level staking system, in addition to potential avenues for holders to profit from the 0N1 Pressure IP, each on-chain and off.
“The inner factors system is a option to reward each new and OG holders by giving them a option to not solely be celebrated however to discover a option to redeem rewards each digital and bodily,” Finn mentioned. “Factors may also reveal a leaderboard that may present different perks as effectively.”
Franchise, R0N1N, and World Membership
0N1 Pressure’s development isn’t slowing any time quickly. Along with the HLV partnership, Finn says that is only the start of a string of updates to come back. 0N1 Pressure just lately rolled out three application-based packages: Franchise, R0N1N, and World Membership.
The Franchise Mannequin is meant to “foster and help builders and creators inside the ecosystem. The objective of the challenge is to equip neighborhood members who need to begin their very own companies which the assets they want.”
“We offer a variety of help within the type of advertising and marketing, community, distribution, and funding,” mentioned the 0N1 Pressure workforce. “Our objective is to assist franchise holders succeed by offering the instruments they should thrive.”

The World Membership serves as a world social community for Web3 creators, founders, operators, and types. The membership will give holders alternatives to come back collectively to arrange occasions, dinners, and gatherings. Three or extra members can begin a proposal to kind a membership inside a membership that aligns with their pursuits.

The R0nin Ambassador Program is a enterprise growth program for holders who need to be concerned within the enterprise operations of the challenge and formally work on offers with the management. Whereas most NFT tasks are likely to maintain holders separate from management choices, 0N1 Pressure encourages involvement and collaboration.
As an envoy, members will assist with sourcing new partnerships and offers whereas having fun with unique perks and rewards. In keeping with the graphic pictured under, members obtain a novel PFP as a token of their ambassador standing and should qualify for bonuses, commissions, and different incentives. This program gives a chance for people devoted to the neighborhood to reinforce their skilled community and profession prospects.

The way forward for 0N1 Pressure
Regardless of the brand new management being on the helm for lower than a yr, vital adjustments and new initiatives have already been applied. Because the house observes the unfolding narrative of 0N1 Pressure, the challenge’s journey stands as a testomony to the neighborhood’s resilience. Having navigated by means of vital highs and lows, the challenge is presently on an upward trajectory, reaffirming its dedication to innovation and neighborhood engagement.
“What makes us totally different than some other challenge is our neighborhood,” Finn informed nft now. “Now we have essentially the most devoted neighborhood in Web3.”
With a brand new guard in command, an revolutionary franchise mannequin, and a loyal neighborhood, 0N1 Pressure demonstrates the potential to rise, fall, and ascend as soon as extra within the ever-evolving digital panorama. Whereas the longer term stays unknown, the approaching occasions would be the final take a look at of the challenge’s resurgence.
“Our greatest information nonetheless hasn’t come out but,” Finn mentioned. “That is only the start.”
Editor’s observe: This text was written by an nft now employees member in collaboration with OpenAI’s GPT-4.