HomeNFTsHow to launch your own NFT marketplace with zero code

How to launch your own NFT marketplace with zero code


We enable literally anyone who owns an Ethereum or Polygon NFT collection to build their own customizable marketplace via one button. Few clicks. Zero code. Zero fees. Endless possibilities.

But first things first. If you’re keeping up with what’s new on NFTs, you know that Rarible boosts creators and brands in the space with custom NFT marketplaces.

Not in the loop in those? That’s okay, we’ll get you up to speed.


Update: This article was originally published on August 9th, 2022, but has since then been revised and expanded.

Creating a custom NFT marketplace in a flash

There’s one thing all creators, brands and artists in web3 agree on: community is key to success.

That’s why Rarible has developed two key tools to empower your community in the web3 space with your own NFT marketplace:

  • The Community Marketplace Builder allows any creator on Ethereum and Polygon to establish their own NFT marketplace quickly and with zero code for free. This means you keep all the fees to yourself, maximizing your earnings.
  • RaribleX offers a more tailored solution. This turnkey service is designed for those who need advanced customizations and support. It handles everything from primary drops to secondary sales on several blockchains.

But how exactly can someone create a custom marketplace with just a few clicks? Let’s uncover Community Marketplaces so you can get your own asap!

A Community Marketplace is a customized NFT marketplace for one project’s collections. At first, Rarible hand-picked some projects to partner with for community marketplaces. But now, any NFT collection owner can build their own marketplace with NO built-in fees using Rarible’s community marketplace tool.

The main advantages it brings to creators include:

  • Custom fees: You can set lower fees and send the proceeds to community/DAO wallets to benefit the community.
  • On-brand trading experience: Buying and selling NFTs on a marketplace with the same vibe as the community—not a third-party marketplace.
  • Greater decentralization: Community marketplaces exist independently from the top trading platforms, which can hypothetically go down/delist your NFTs at any point.
  • Built-in liquidity: Powered by Rarible API, community marketplaces automatically import sale orders and bids from OpenSea, X2Y2, LooksRare, Rarible.com, sudoswap (with more marketplaces to be added soon).
  • No fake collections: This ensures all community members buy the real deal

So unless you’re only looking for a quick flip, community marketplace > third-party marketplace.

Getting started: create your own marketplace

No need to sign in because you keep at least 3 Rarible.com tabs open anyways for good luck (you do, right?). If you don’t, connect the wallet that owns the collection you want to create a marketplace for and sign in/up to Rarible.com.

Next, simply navigate to the collection and click “Create marketplace”. This button only works for collection owners, so make sure you’re connected with the right wallet.

Launching your NFT marketplace

Now it’s time for some basic paperwork. You’ll see this form:

How to launch an NFT marketplace

Yes, your email address is the only required field for now and you can change everything else later via the editor. So if you own an NFT collection and an email address, you can create your custom NFT marketplace pretty much instantly.

All the fields here are self-explanatory, except for the Community fee one: This is the transaction fee your marketplace will charge on each transaction. Those fees will be sent to the wallet address you specify in the next field, so it can be the address for your community treasury or your DAO’s wallet, for instance. Rarible charges NO fee on the marketplaces created via this generator, so 100% fees go directly to the wallet affiliated with your project. Or you can even have no fees whatsoever (in that case you just need to set Community fee to 0%) — this generator is all about the freedom that Web3 provides.

After you’re done with that form and click ‘Create’, your marketplace is live!

Customize your NFT marketplace

Now to the marketplace editor, which enables you to customize your new platform. You can access the editor at any time via the three dots on the top right (see ‘Settings’).

The editor has 4 sections that enable you to customize your marketplace, starting with the General one:

Rarible marketplace builder

As you can see, this one is all about the visuals: you can pick a theme (dark/light), base color, primary color, fonts, and upload your logo—quite a few options to make sure the marketplace nails the !vibe of your collection.

Then you have a toggle that allows you to display/hide stats (i.e. the floor price, number of items, volume)—we recommend leaving it on so that people who are considering buying in can do their due diligence.

Now to the second section, called Main page.

Rarible Community marketplace tool

A quick explanation of the fields here:

  • Fullscreen hero: This makes the top section of your marketplace fullscreen instead of showing additional information.
  • Title: This will be the title of the tab in the browser, Google results, etc. It’s easiest to simply put the collection name, but feel free to get creative.
  • Description: This goes under the headline—explain your collection (and/or marketplace) in a few words.

Next, there is Explore section:

Step by step to create NFT marketplace on Ethereum and Polygon

This one is as straightforward as it gets—you only have to upload your background picture that will show up on the ‘Explore’ page of your marketplace.

Finally, the last section is for Social media links:

Rarible allows you to create an NFT marketplace on Ethereum

Here, you simply put in the socials for your collection so that people can easily find and connect with your community, be it on Twitter, Discord, or Instagram.

Your new marketplace is ready

Finish the process and… ta-da! You’ve now got your own custom marketplace on which your community can trade NFTs. When you launch it, it imports orders from all of Rarible API, including sale orders and bids from OpenSea, Looksrare, X2Y2, Sudoswap Rarible.com (with more to be added soon)—that way, your community can ape in immediately.

But remember to get people to list on your marketplace so that they can trade at minimal fees (0% on the Rarible side and then whatever percent you choose to charge on behalf of your project). It’s a win-win for everyone.

Top custom marketplaces built with Rarible

Get some inspiration from these projects using Rarible’s Community Marketplace builder.

Hungry for more? Discover other cool white glove marketplaces powered by RaribleX below.

What type of marketplace are you building?

We at Rarible are all about seeing this space grow and thrive. Why not give your community their very own NFT marketplace?

Check out what the Community Marketplace Builder and RaribleX can do for your project.

Here’s to the decentralized web3 future!


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