In a transfer to deliver Mattel’s iconic style doll model into the metaverse, Barbie has joined forces with Boss Beauties to debut their Boss Beauties x Barbie digital collectibles.
The gathering, which celebrates the 250 careers within the Barbie line, goals to encourage girls and ladies to imagine they’ll obtain something. Combining the signature types of each Barbie and Boss Beauties, the gathering consists of profession traits equivalent to artists, astronauts, CEOs, medical doctors, pet vets, and pilots.
Out there on MattelCreations.com and priced at $25 per pack, the Circulate-based NFTs are designed to be accessible to newcomers to web3. The gathering provides numerous rarities, with every pack containing 4 randomly chosen Boss Beauties x Barbie collectibles. Early entry to the gathering started on Could 10, forward of the official launch on Could 18, which coincides with a joint activation at Veecon.
To additional their shared mission of empowering girls, Barbie and Boss Beauties have additionally collectively introduced a $250,000 donation to the Barbie Dream Hole Challenge and the Boss Beauties Basis.
“As Barbie continues her journey within the metaverse, we’re proud to accomplice with Boss Beauties to empower girls and collectors to discover web3 by way of our digital assortment,” says Lisa McKnight, Mattel’s EVP and World Head of Barbie and Dolls. “Having exceeded 250 careers, it’s solely pure for Barbie to dive deeper into digital amassing by highlighting a few of her most recognizable roles. Now followers could be impressed by and rejoice her skilled accomplishments with these career-centric Boss Beauties x Barbie digital collectibles.”
The partnership brings Boss Beauties, the primary women-led web3 firm featured in each the New York Inventory Change and the United Nations, nearer to their aim of introducing a million girls to web3.
“As we enter into the world of web3, it’s crucial that ladies are included,” says Boss Beauties CEO and Co-Founder Lisa Mayer. “Our work encourages girls and ladies as they navigate the evolving web and profession panorama, aligning instantly with Mattel’s mission of inspiring them to imagine that they are often something. This partnership helps introduce a number of generations who love Barbie to the world of web3.”
Final month, Mayer was named an NFT100 honoree for the second yr operating.
